Golden Rule ins

About Golden Rule ins

"Golden Rule Insurance Company is a major provider of health insurance for individuals, life insurance, and annuities.

Golden Rule ins has been recognized by Ward Group as one of the 50 Life-Health "Top Performers"-- companies that have done the best job of balancing financial safety, consistency, and performance over the past five years, as reported in Business Insurance (August 23, 2004). Golden Rule has made the Benchmark 50 Group for eight consecutive years.
According to BUSINESS INSURANCE. Issue of August 23, 2004, copyright 2004. Crain Communications Inc. All rights reserved.

Golden Rule ins is rated "A" (Excellent) by A.M. Best, and "A+" (Strong) by Standard & Poor's. These world-wide independent organizations examine insurance companies and other businesses, and publish their opinions about them. These ratings are an indication of our financial strength and stability.

Golden Rule ins is a business corporation that chooses to have its behavior be, in all respects, ethical. In addition, we value and want to practice:

• Hard work and
• Promptness in meeting our obligations.

These principles guide our every behavior. We wish to live by them, not because they are good marketing practice, but because they are the right thing to do.

Our customer although we may never see or meet our customers, we have a moral obligation to treat them in a responsible fashion -- to make our products work for them. Our customer is an individual, not a number -- a person who:

• Values the simple, understandable, not the latest frills.
• Understands the concept of good long-term value.
• Appreciates the value of good quality service.

Our staff we are individuals who share Golden Rule's values and expect to live by them -- people who care about our customers and are willing to work hard to meet our obligations to them. Our growth, Golden Rule will continue to grow by developing mutually beneficial business relationships using traditional and nontraditional methods of distribution which permit the Company to deliver effectively its products to the ultimate consumer. In selecting and developing business relationships and methods of distribution, we will choose alternatives that are:

• Focused on meeting the customer's needs.
• Structured to deliver our products in a very cost-effective manner.

We want these business relationships to benefit the customer, the broker, and Golden Rule. We, therefore, expect to reasonably compensate the broker for the marketing tasks performed.

Our Future

The result is more than mere success; it is an accelerating cycle of success -- the kind of self-renewing momentum that seems to give rise to an industry leader. As Golden Rule products reach more and more people, the Golden Rule reputation for integrity takes root in more minds, and the Golden Rule name gathers ever greater strength." - goldenrule.com

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